No no.....there was no Food World, Reliance Fresh or Spencers.I went with Baba riding on his green Bajaj scooter to the sabzi mandi ..... Once upon a time !
As far as my memory goes only few of the big garment shops or gold shops had a climate controlled environment ..... in simple words A.C.
And it was definitely a big deal and a status symbol to buy things from a shop like that ... Yes you paid a price to sit in the 'thanda' room and for those glittering LED lights .... few extra bucks !!
And who in the world would have imagined that a day would come when big names like Reliance would engage in selling Sabzi in air conditioned shops ..... ok ok Retail Marketing or Food Mall. Hope I am technically correct.
Buying vegetables and grocery is so much easier ... provided you secure a place to park your car. Thanks to the proactive ICICI Car loan agents, there is at least one car in every household !! After all who would want to go to a sabzi mandi in the blaring hot sun.
And there is no such word as 'Bargaining'. Did you say 'cheapo'. Indeed that is why the modern marketing guru's have abolished that word and also it's synonyms. Life is easy ... no more engaging in arguments over an extra bunch of dhaniya patta or few green chilies.
In other words 'India Shining' ... quoted by the NDA government. Before you tag me with being associated with BJP, RSS etc I am also going to write what the current UPA govt says ...'Ho Raha Bharat Nirmaan'
But what about the developed West from where we imitated this culture. Why do they fancy the 'Farmer's Market','Grow your own herb' movement etc ?? Why so much importance on buying food directly from the farmers or even growing your own. Well I am sure we all know the answer ...don't we ??
Are any of the Retail Marketing Gurus' listening ??
Preparation Time - 40 minutes
Serves - 2
Ingredients
Medium size Shrimp/ Prawn - 12
Onion - 1/2 (medium size)
Garlic Cloves - 2
Ginger - 1/2 inch
Cinnamon - 1 inch
Cumin - 1/2 tsp
Coriander - 1/2 tsp
Tomato paste - 1 tsp
Mustard - 1/3 tsp
Chili (Fresh or Green) - 4 (per taste)
Curry Leaves - few
Coconut Milk - 1 cup
Turmeric - 1/2 tsp
Salt per taste
Method of Preparation
1. Grind onion, ginger,garlic,cumin,coriander,chilies,cinnamon to make a smooth paste.
2. Marinate the shrimp with little turmeric and salt and keep aside for 10 minutes.
3. Heat oil in a pan and fry the shrimp just for few minutes so that they turn opaque. Refrain from over frying else the shrimps would be rubbery.
4. In a wok add some more oil. When the oil is hot temper it with mustard seeds and curry leaves. Add the groundmasala and salt and fry till the masala is cooked well and there is no raw smell. Add tomato paste.
5. Add the coconut milk and simmer. Add some water if needed to adjust the consistency. Add the shrimps and simmer for 2 minutes before turning off the heat.
Serving Tips
Serve warm with rice.
I would like to thank everyone for their constant encouragement and for the love they show towards me and my blog and for participating in the give away.I wish I could give one book to each.
I promise to come up with another give away very soon .....
So J helped me with picking up a random winner. And the winner of this give away is
6 Bittersweets - Big falafel-lover here and yours look perfect!
6 Bittersweets - Big falafel-lover here and yours look perfect!
Congratulations !! Please email me your name and address @ satrupa.dash@gmail.com to mail you the cook book.I would surely recommend all of you to visit her blog for her flawless clicks and awesome cupcakes.
