No no.....there was no Food World, Reliance Fresh or Spencers.I went with Baba riding on his green Bajaj scooter to the sabzi mandi ..... Once upon a time !
As far as my memory goes only few of the big garment shops or gold shops had a climate controlled environment ..... in simple words A.C.
And it was definitely a big deal and a status symbol to buy things from a shop like that ... Yes you paid a price to sit in the 'thanda' room and for those glittering LED lights .... few extra bucks !!
And who in the world would have imagined that a day would come when big names like Reliance would engage in selling Sabzi in air conditioned shops ..... ok ok Retail Marketing or Food Mall. Hope I am technically correct.
Buying vegetables and grocery is so much easier ... provided you secure a place to park your car. Thanks to the proactive ICICI Car loan agents, there is at least one car in every household !! After all who would want to go to a sabzi mandi in the blaring hot sun.
And there is no such word as 'Bargaining'. Did you say 'cheapo'. Indeed that is why the modern marketing guru's have abolished that word and also it's synonyms. Life is easy ... no more engaging in arguments over an extra bunch of dhaniya patta or few green chilies.
In other words 'India Shining' ... quoted by the NDA government. Before you tag me with being associated with BJP, RSS etc I am also going to write what the current UPA govt says ...'Ho Raha Bharat Nirmaan'
But what about the developed West from where we imitated this culture. Why do they fancy the 'Farmer's Market','Grow your own herb' movement etc ?? Why so much importance on buying food directly from the farmers or even growing your own. Well I am sure we all know the answer ...don't we ??
Are any of the Retail Marketing Gurus' listening ??
Preparation Time - 40 minutes
Serves - 2
Ingredients
Medium size Shrimp/ Prawn - 12
Onion - 1/2 (medium size)
Garlic Cloves - 2
Ginger - 1/2 inch
Cinnamon - 1 inch
Cumin - 1/2 tsp
Coriander - 1/2 tsp
Tomato paste - 1 tsp
Mustard - 1/3 tsp
Chili (Fresh or Green) - 4 (per taste)
Curry Leaves - few
Coconut Milk - 1 cup
Turmeric - 1/2 tsp
Salt per taste
Method of Preparation
1. Grind onion, ginger,garlic,cumin,coriander,chilies,cinnamon to make a smooth paste.
2. Marinate the shrimp with little turmeric and salt and keep aside for 10 minutes.
3. Heat oil in a pan and fry the shrimp just for few minutes so that they turn opaque. Refrain from over frying else the shrimps would be rubbery.
4. In a wok add some more oil. When the oil is hot temper it with mustard seeds and curry leaves. Add the groundmasala and salt and fry till the masala is cooked well and there is no raw smell. Add tomato paste.
5. Add the coconut milk and simmer. Add some water if needed to adjust the consistency. Add the shrimps and simmer for 2 minutes before turning off the heat.
Serving Tips
Serve warm with rice.
I would like to thank everyone for their constant encouragement and for the love they show towards me and my blog and for participating in the give away.I wish I could give one book to each.
I promise to come up with another give away very soon .....
So J helped me with picking up a random winner. And the winner of this give away is
6 Bittersweets - Big falafel-lover here and yours look perfect!
6 Bittersweets - Big falafel-lover here and yours look perfect!
Congratulations !! Please email me your name and address @ satrupa.dash@gmail.com to mail you the cook book.I would surely recommend all of you to visit her blog for her flawless clicks and awesome cupcakes.
40 comments:
Owh my!!! Such an irresistible curry!!! Loved your presentation dear! :D
Wow!! it looks delicious.. nice presentation..
the bestest presentation i've come across!
Dear Satrupa
How are you? I am sure you are celebrating Raja with lots of pithas.
I like this recipe and will certainly try it out. The photographs are very nice
Have a nice day
Ushnish bhai
Looks irresistible,tempting and delicious...
Prawn curry with coconuts.. such and hearty combo..
http://krithiskitchen.blogspot.com
Event: Healing Foods - Banana
Curry looks so awesome ....yummy
delicious curry...
Curry looks super irresistible, marvellous and stunning clicks,wonderful presentation..
Lovely presentation dear!! The curry looks very tempting.
Super recipe and presentation...
wow wow Satrupa! Awesome presentation and the recipe is a killer for sure!
Loved the presentation and beautifully clicked...looks so delicious!
nice curry would be gr8 with hot white rice...and lovely presentation..
Nice presentation n yummy curry
A delicious shrimp curry full of flavors! Your second and last shots of the curry in that coconut shell makes this even more exotic - ooohlalaaa!
Awesome presentation :D Great pictures too
like the presentation in cococnut shell, white kernal gives nice contrast! and curry is yum! i made kerala aviyal and served it in coconut sheel, it been 6 months i haven't posted it! sigh!
love the presentation...i love shrimp curry...
If I have an option I would prefer to buy produce from the local shops than going to those fancy retails stores. It is not only about bargaining but the quality of food what matters to me. Though reliance says that they buy produce directly from farmers, they are usually stocked in the climate controlled containers to the keep them fresh for long time. I seriously wish if we could live like how you mentioned in your first few lines of the post. They were golden days of our life. Anyways let me quickly introduce myself. I am a food blogger and own a small space in this gigantic web called food for 7 stages. Would love you to connect with you and learn more.
And did I forget to mention, I loved this shrimp curry and it will be a perfect meal for me.
Beautiful pics, gorgeous presentation n a great recipe = a winner :)
US Masala
Lovely idea for presentation :)
I really like buying at farmer's markets and such myself.
And the presentation of your curried shrimp - gorgeous!!!
Like that picture of the shrimp curry in the coconut :-)
congrats to the winner shrimp is always more tasty with coconut milk
looks wonderful
I love how to talk about India and culture with your posts! Lovely recipe
this loooks soooooooooper delicious dear..:P
Tasty Appetite
I love how you've styled your photos -- they look as beautiful as the recipe sounds!
Hi Satrupa, found your blog through Kala's, and am loving it! Beautiful photographs, yummilicious recipes. Got to try this one specially. Following you now.
Loved the way you have presented it in the coconut. Being from Kerala,the coconut land,I love anything that has coconut in it :-)
Delicious curry and nice presentation.
Prawn Curry looks simply awesome!Thanks for dropping by my blog and posting your wonderful comments. Loved the usage of coconut s a container.
Deepa
Hamaree Rasoi
Thank you all for your wonderful and encouraging words !! Appreciate it :)
This is very much like malai curry and looking at your clicks am drooling !! I love the presentation on the shell .
such awesome snaps!....loved it....i was meaning to make something similar this week....saw a recipe on food n' wine....but now after seeing your snaps here n how rich n' spicy this looks...i'm gonna try ur recipe instead...;)
I love your presentation as well as the recipe. I'm surely trying this the next time I get prawns. Nice blog you have!! :)
hey satrupa....tried it....loved this recipe n' i have posted the same on my blog...do check it out when you get the time....:)
http://invogueathome.blogspot.com/2011/06/prawns-shrimps-in-coconut-milk.html
It is very tempting and mouthwatering...Tomorrow is Sunday and I will try this for sure....:-)...
Looks amazing... What a nice presentation. I have been reading all your posts for the last 1 hr...
Beautiful and entertaining as usual...
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